BigInJapan

  Introduction In 1988, Sony released an advertisement that would go down in history as one of the most thought-provoking...

Introduction When Kit Kat first debuted in Japan in 1973, no one could have predicted the cultural phenomenon it would...

Introduction: Inside Japan's Unique Work Culture Japan is renowned for its rich cultural heritage, cutting-edge technology, and high-quality craftsmanship, but...

Day 1 of Business at Tokyo Game Show 2025 kicked off strong — and Tencent’s global gaming brand, Level Infinite,...

Introduction: A Journey Through Tokyo's Second-Hand Fashion Paradise In the heart of the world's most dynamic city, a fashion revolution...

   1. Niseko, Hokkaido Niseko is often considered the crown jewel of skiing in Japan. Located on Japan's northernmost island,...

Tower Records: A Musical Icon In today’s digital era, where streaming platforms dominate the music industry, Tower Records stands as...

Japan’s reputation for clean streets and public spaces is well-known globally. Visitors and residents alike are often surprised by the...

Japan's climate is defined by distinct seasonal transitions, many of which are signaled by rainfall known as tsuyu. One of...

Kafunsho (花粉症) is the Japanese term for Japanese pollen allergy or hay fever, and is one of Japan's most widespread...